Breastfeeding clothes are especially great for making it comfortable to breastfeeding in public. Knowing that there is community support for breastfeeding will surely also be comforting to many new mums.

In my business I come into contact with many mums who find breastfeeding in public to be a bit of a mental hurdle, because they wonder how others will accept it. Many mums also find the prospect of having to express breast milk at work (or in other public places) quite daunting. I know from experience what a big part of a new mum’s life revolves around breastfeeding. It is really quite inconvenient and limiting to have to find a hiding place every time you need to breastfeed.

It would be great if mums could breastfeed their babies in public knowing that they have the support of their immediate communities for doing so. With Feel Free to Feed we are hoping to play a part in helping to raise the public profile of breastfeeding and also to create awareness of existing initiatives that support breastfeeding mums. We are asking mums to write in to My Child Magazine with their stories of breastfeeding in public, how they experience it, challenges they might be facing, etc. A selection of these stories will be published. We are also asking mums to join our campaign by getting their favourite cafes/ restaurants to consider displaying the ABA’s Breastfeeding Welcome Here stickers and by suggesting to their employers to apply for accreditation in the ABA’s Breastfeeding Friendly Workplace Initiative.
For more information about our campaign please visit nursingwear.com.au

About the author:Tracey Campbell owns www.nursingwear.com.au, an online store specialising in contemporary breastfeeding clothes. They have breastfeeding tops, breastfeeding dresses, breastfeeding loungewear and much more.